¡Lucha Contra la Polio!

Únete a Rotary entrando en este enlace y comparte con tus contactos en "support" esta iniciativa del 24 de Octubre en el Día Mundial de la Lucha Contra la Polio, ¡muchas gracias por tu apoyo!

https://www.thunderclap.it/projects/517-lucha-contra-la-polio

http://www.slideshare.net/PabloAmo/crocus-zone-17-crocus-brochure-rotary-international

Dear fellow End Polio Now Zone Coordinators & interested Rotarians:

I’m writing to tell you about a great opportunity to energise our End Polio Now Campaign with a fresh, exciting and very effective fundraising and advocacy tool.

It’s very simple – using fabric crocus buttonholes to raise donations from the public and awareness for the Campaign. They’ve been tried by RIBI and have proved to be a runaway success. Rotarians in the 29 districts of Rotary in Britain & Ireland (RIBI) chose the crocus to symbolise the End Polio Now Campaign as its purple colour matched the dye painted on the fingers of children who had been immunised against polio. Initially they planted hundreds of thousands of real crocuses as an annual reminder of the Campaign and of course they bloom in the Spring, in time for February 23^rd and Rotary Day. 

Then, one visionary District Governor, Lynn Mitchell from District 1120, wanted to take the idea a stage further and develop a beautiful fabric crocus which could be worn by donors and members too. From a trial for Rotary Day this year, they are now being rolled out nationally for Rotary Day 2013 and are set to become the public face of Rotary Day in the throughout the 29 districts with over 150,000 crocuses ordered. In addition, trials and test marketing are underway in the US (John Adams in Zone 30 and Barbara Finley in Zone 31), Canada (William Patchett in Zone 24), Brazil (Neli Abascal in Zone 23 / part of 22A) and Nigeria (Olayinka Babalola in Zone 20A).

Attached is a brochure outlining the benefits of the crocus buttonholes in terms of fundraising and awareness building, and how they can be used.

We are all aware of the 5 year US$1 billion funding shortfall the End Polio Now campaign faces. In conjunction with the supplier, former Ambassadorial Scholar David Price, I would like to share an idea which could raise a significant proportion of this which I’d like to pitch to you. 

It’s a challenge for all Rotarians to wear a crocus buttonhole for a month and to distribute at least 10 crocus buttonholes to family, friends, colleagues or strangers for US$5 each. This should be very simple to achieve. As the crocuses are so attractive they are walking adverts and will trigger many conversations about Rotary and the End Polio Now Campaign. Some of these people who engage in conversation will ask how they can get a crocus buttonhole and I’m sure most will gladly make a US$5 donation for one. If every Rotarian distributed just 10 crocus buttonholes it would raise around US$60 million per year. Over 5 years this would be US$300 million, or a third of the funding shortfall.

 

The benefits are not just funding, but also advocacy. The millions of conversations about polio eradication will help to create mass awareness and provide grass roots support for the lobbying to governments and organisations by demonstrating the breadth and depth of public feeling.

But don’t take my word for this. David Price would like to arrange to send you a few crocus buttonholes so you and your family or colleagues can wear them and see what kind of a response you get. If it’s favourable, you could follow the lead of William Patchett in Zone 24 and order 5,000 for a test.

Yours in Rotary friendship,

Mike

M J Parry

Zone 17 End Polio Now Zone Coordinator